PC World Awards Show Invitation and Program
The brief for this project was a design with sophistication and easy-to-digest information. With the PC World Magazine logo as the main component, a simple solution was to repeat it in a subtle way. Enlarging the logo as a background element and printing it in purple metallic resulted in a bold design that looked upscale but also ready to celebrate. Printed in four color process with a spot metallic.
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Two color invitation envelope and program cover.

Program cover.

Open program and invitation.
